Job Title:Digital Insights Analyst

Department:  Commercial – B2B Advertising

Function: Insights

Reporting to: Head of Digital Insights

Location: Belfast

Role Purpose

As a Digital Insights Analyst, you will play a pivotal role in leveraging data to create, manage, and optimise digital audiences for advertisers across Mediahuis brands such as Independent.ie, Belfasttelegraph.co.uk & Sundayworld.com.  Collaborating with commercial, product and editorial teams, you will translate complex data into actionable insights, enabling advertisers to reach their target audiences effectively. This role combines strategic thinking, technical expertise, and creativity to maximise audience engagement and revenue potential.

Role Responsibilities (Overview)

• Audience Development & Segmentation

• Utilise tools such as Google Analytics, Big Query, and PowerBI to segment and analyse digital audiences.

• Develop custom audience segments based on behavioural, demographic, and contextual data to meet advertiser objectives.

• Campaign Support & Optimisation

• Collaborate with commercial teams to provide pre-sales audience insights and post-campaign performance analysis.

• Identify trends and actionable insights to optimise campaign outcomes and refine audience strategies.

• Data Analysis & Reporting

• Design and maintain dashboards to provide stakeholders with up-to-date audience insights and campaign performance metrics.

• Monitor key business KPIs, ensuring data accuracy and timely reporting to inform decision-making.

• Strategic Collaboration

• Act as a data advisor to senior stakeholders, helping to shape digital strategies and support new revenue initiatives.

• Share best practices across teams in Belfast, Dublin, Belgium, and Holland, fostering innovation and learning.

• Continuous Improvement

• Drive process enhancements in data collection, analysis, and reporting to improve operational efficiency.

• Stay updated on digital advertising trends and emerging technologies to maintain a competitive edge.

Experience & Qualifications (Minimum Experience & Essential Knowledge)

• A degree in Business, IT, Digital Marketing, Data Analytics, or a related field.

• Minimum 2 years of experience in digital insights, analytics, or a similar field.

• Proven expertise in audience segmentation and campaign optimisation.

• Experience working across multiple projects in a dynamic, fast-paced environment.

Skills

Technical Skills

• Proficiency in analytical tools such as PowerBI, Google Analytics, Big Query, and Looker Data Studio.

• Advanced Microsoft Excel skills.

• Strong understanding of the digital media landscape with a focus on advertising.

Desirable Skills

• Experience with forecasting and budget planning.

• Awareness of publishing industry challenges and audience trends.

• Experience in data modelling & advanced segmentation.

• An interest in AI and other emerging technologies.

Interpersonal Skills

• Excellent communication and presentation skills, with the ability to explain complex concepts to non-technical stakeholders.

• Team player with a collaborative and flexible approach to work.

• Strong attention to detail and a logical, data-driven mindset.

Benefits

Hybrid Working arrangements

Competitive Salary

Pension contribution after 6 months

25 Days holidays

Access to learning and development programmes

Free employee assistance programme

EQUALITY, DIVERSITY & INCLUSION

Mediahuis values the enrichment that comes from a diverse workforce and seeks to promote equality, prevent discrimination and protect the rights of each individual. We are committed to fostering an environment of equality, diversity and inclusion in our organisation and welcome applications from all individuals. Additionally, we can make reasonable accommodations for a person with a disability during the recruitment process. Mediahuis is an equal opportunities employer.